1# Product Packaging
What is the product packaging? – In other words, it is your brand identity.
The purpose is to grasp more customers’ eyes and perfect fit for their needs. Let us think about it: when you see a light blue box, you will immediately know what the brand name is probably. When you see a brown paper bag with a green mermaid, you will immediately understand what the brand name is perhaps.
| Type | Benefits | Drawbacks |
|---|---|---|
| Cheap Lightweight, airtight Waterproof and insulator Resistant to dust and moisture | Easy to be pierced Flexible but not a good shock absorber Recyclable but non-biodegradable & non-renewable | |
| Cheap Waterproof and insulator Lightweight, durable, airtight Resistant to dust and moisture | Flexible but not a good shock absorber Recyclable but non-biodegradable & non-renewable | |
| Low cost Flexible, not Bulky Recyclable and renewable Sustainable and biodegradable | Easy to be pierced Limited shock absorber Susceptible to moisture, temperature, pressure | |
Chipboard Box) | Affordable cost Shock absorber Transform to display boxes More colors and finishes option Recyclable, biodegradable, renewable Available in both simple and luxury forms | Bulky if transportation Susceptible to moisture |
| Affordable cost Resistant to dust Eco-friendly image Flexible, high tensile Sustainable and reusable Recyclable and biodegradable | Easy to be pierced Limited shock absorber Susceptible to moisture and pressure |
2# Inner Packaging
What is the inner packaging? – That is to say that we have to consider the product features, such as high-value, fragile, moisture-proof, unpressurized, upward, stacking limited, overweight, etc.
| Type | Benefits | Drawbacks |
|---|---|---|
| Cheap Shock absorber Lightweight, yet strong Resistant to moisture and temperature | Attract static Non-biodegradable Harmful petroleum by-product | |
| Anti-static More colors option Lightweight and durable Resistant to UV, dust, moisture, and temperature | More cost than styrofoam Recyclable but non-biodegradable & non-renewable | |
| Cheap Lightweight, airtight Waterproof and insulator Resistant to dust and moisture | Easy to be pierced Flexible but not a good shock absorber Recyclable but non-biodegradable & non-renewable | |
| Insulator and shock absorber Lightweight, compact, flexible Resistant to dust and moisture Recyclable, biodegradable, renewable | Bulky if stored More cost than paperboard | |
| Lightweight Recyclable Insulator and shock absorber | Attract static Bulky if stored Easy to be pierced Non-recyclable and non-renewable | |
| Cheap Lightweight and sturdy Recyclable and renewable Sustainable and biodegradable | Susceptible to moisture | |
| Lightweight and durable Resistant to temperature Insulator and shock absorber Sustainable, biodegradable, and compostable | Not attractive Susceptible to moisture Expensive cost for molding |
3# Outer Packaging
What is the outer packaging? – It must be the most durable to protect the end products from bumps and damage during logistics, sometimes multiple transfers.
| Type | Benefits | Drawbacks |
|---|---|---|
| Inexpensive Extensive usage Lightweight and sturdy Recyclable and renewable Sustainable and biodegradable | High MOQ for new molding Susceptible to moisture and rain Shock absorber based on multi-layered paperboards, but increased cost | |
| Cheap Extensive usage Lightweight and sturdy Used in combining, stabilizing, reinforcing, or fastening | Easy to be pierced Flexible but not shock absorber Non-biodegradable & non-renewable for partial materials | |
| Lightweight and compact Resistant to dust and moisture Used for unitizing multi-packs Prevent cartons from collapsing during transportation | Easy to be pierced Flexible but not a good shock absorber Recyclable but non-biodegradable & non-renewable |
To Conclude:
When you’re turning a series of products into a new market, or when you’re in a competitive marketplace, what is working great?
Get your packaging design innovation is one of the most obvious ways to make your products unforgettable and enhance an enjoyable unwrapping experience.
What do you find some inspiration in all the different packaging types?
How to choose the best for your packaging design?
Overall, welcome to contact us to discuss more.
